About Pure

A world of complete sensory heaven.

From Feet Retreat based in a log cabin in the sunny back garden of a bungalow in Tankerton to a large prestigious location 110 High Street Whitstable!

In 2003 after building up the business and feeling the need to progress, Janine opened a therapy room in a small sports centre in Whitstable with her business partner. Pure Indulgence was born!

In the spring of 2004 when the Horsebridge development was opened Pure Indulgence expanded from the part time therapy room to a full time beauty salon with 3 tranquil rooms and a nail bar. In 2007 Janine bought her business partner out and went solo, PURE indulgence by the sea became the latest evolution of her dream.

Outgrowing the lovely salon in Horsebridge PURE moved to exciting new and larger premises in July 2013 allowing them to expand, now offering a sauna and a lounge for their clients to relax in before or after treatments and use for pamper parties or talks and meetings. They have broadened their therapy range to include EFT, Hypnotherapy, private Pilates and Yoga sessions, Tooth Whitening, Semi Permanent Tattooing and Botox and Fillers.

In 2016, Janine and her team were awarded Silver at the Kent Health & Beauty Awards for Best Beauty Salon in Kent as well as silver for Best Complimentry Therapist.

Janine Knell - Owner

Janine retrained into the beauty business 18 years ago and specialises in holistic treatments. Reflexology is her passion and she successfully treats clients with various ailments and concerns from fertility, high blood pressure, insomnia and anxiety to skeletal problems. Janine is also the Queen of the Hollywood and Brazilian hot waxing. Janine and her team recently got the silver award for best beauty salon in Kent as well as silver for best Complimentry therapist.

Nicola Mottram - Manageress

Nicola joined PURE in August 2004 when the salon opened in Horsebridge, she has helped run the salon since 2007 making sure everything is run to high professional standards whilst maintaining a relaxed personal approach. Nicola is usually fully booked with her regular clients and enjoys all aspects of the beauty business.

Natalie Forshaw

Natalie has been part of the team since 2010. Whilst being good at all aspects of beauty, her passion lies in facials working closely with Elemis and CACI. If you have any concerns about your skin, she is your girl, book in for your free consultation today.

Ella Arnold

Ella has been part of the team since summer 2014. Starting enthusiastically part time, we are now proud to have her as a full time member of our team. She enjoys all aspects of beauty including spray tanning and is looking to widen her beauty knowledge with new up and coming treatments in the future.

Amber Russell

Amber is a valued member of staff working full time at PURE. Amber's passion lies within make up and she enjoys advising her clients on ways they can enhance their natural beauty and boost their confidence, through her knowledge and understanding of YoungBlood Mineral Cosmetics. She is also fully Elemis trained, providing high quality facials and massage, along with all other beauty treatments offered at PURE.

Treatments Available:

• Eyelash Extensions
• Facials
• Massage
• Hot Aroma Stone Massage
• Body Exfoliation Treatments
• Body wraps
• Universal Contouring Inch Loss Body Wraps
• Make up
• Make Up Lessons
• CACI Ultimate & Futur-tec
• Reflexology
• Reiki
• Indian Head Massage

• Hypnotherapy

• Botox

• Semi Permanent Make Up

• Acupunture

• Hopi Ear Candles
• Waxing
• St Tropez Tanning

• Manicure
• OPI Gel Manicures
• Little Lady Manicures
• Pedicures
• Bridal Packages
• Mother To Be Treatments
• Teenage Treatments
• Men’s Treatments
• Ear & Nose Piercing
• FIR Sauna

Gift Vouchers are available for the perfect gift or thank you at any time of the year.
The Salon is also available for private hire.

Opening Times


Tuesday - Friday
9.30 am - 6.00 pm

11.00am - 9.00 pm

9.00am - 5.00pm

We will be happy to discuss any of your requirement. Please contact us:

T: 01227 772 176

M: 07726 494 278


110 High Street, Whitstable
Kent, CT5 1HE